Supporting the Cruise Business Innovation Program

MOL Cruises, Ltd.

MOL Cruises, Ltd. ("MOL Cruises"), the MOL Group's cruise business, launched the luxury-class cruise ship "MITSUI OCEAN FUJI" in December 2024, offering passengers a special experience with genuine Japanese "Omotenashi" hospitality that Japan is proud of. This marked the first time in about 35 years that the company has launched a new cruise ship, an initiative that created a cruise business for a new era in which the business environment has changed significantly.

Because of the limited time before the launch, the program structure emphasized agility, and projects were launched for each theme, such as "design and implementation of services provided on board," "construction of onboard systems," "securing and training onboard crew," and "business profit management." SIGMAXYZ has participated in each project team and supported its progress. SIGMAXYZ also served as the program management office overseeing all projects in parallel, helping to ensure the service was launched on time. Having supported MOL Group companies in the standardization of core operations and systems and the use of SaaS, SIGMAXYZ was selected as a partner based on its proven track record in this area.

With the launch of MITSUI OCEAN FUJI, MOL Cruises has doubled the scale of its business and is creating rich experiences that bring people into contact with the beautiful scenery, food, and culture that are unique to Japan. Furthermore, the company is working to grow its cruise ship business, with the announcement that it will begin operating a sister ship of the same type as the MITSUI OCEAN FUJI in 2026. SIGMAXYZ will continue to contribute as a trusted “sherpa” of the company.